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11 Jan 2019

Blog: Meet the Sponsor: Decathlon, Belfast

In the first of a series of upcoming interviews with our event sponsors, we sit down with the main event sponsor of the Giant’s Causeway Coast Sportive – Decathlon Belfast. These interviews are intended to help put a ‘face’ to the often-corporate branding, so that our participants know about the strong connection our sponsors have to cycling and the Sportive World.

For Week 1, we sat down with Lee Aston, Belfast Cycles Department Manager from the store.

 

Hi Lee, thanks for speaking to us! Would you mind telling us a bit about your role at Decathlon?

Hi Ethan. So, my role in Decathlon Belfast is that of the Cycles Department Manager. I’ve been working in the Belfast store for over 2 years now and have a keen interest in most forms of cycling, mostly road and MTB. My role varies from day to day – one day I could be building the countless number of bikes we get into store on a daily basis (especially now at Christmas time when building and selling never stops) or it could be dealing with customers wanting a cycle scheme which is run through their work place and helping them find the perfect bike. I also help out with the different store events we have and sometimes get to take part in them myself. So yeah, my day to day is never really the same if I’m honest.

Some of Decathlon Belfast’s impressive cycling stock

 

Sounds ideal for knowing about all things to do with a Sportive! What impressed yourselves about the Giant’s Causeway Coast Sportive / prompted you to get involved with it?

What doesn’t impress me is the better question! After taking part in the event last year, all be it a bit wet at the start, it was easy to see why it is so popular. The location, the people, how it’s set up and the excellent food stops and service stations along the way make it extremely appealing to us as a store. In store we have a large range of road bikes which suit a lot of those who take part in sportives and there is no better way to let people know we have these bikes than sponsor this massive event and spread the brand to all those who take part.

 

Decathlon Belfast are offering an Early Bird Offer – could you tell us a bit about it?

The Early Bird Offer consists of a brake and gear adjustment and a tyre and bolt check. Perfect to get the competitors bikes in tip top shape for whichever of the 4 routes they decide to take on.

 

What else might people be interested in picking up when they call in store?

Within Decathlon Belfast we have over 70 different sports under one roof, from cycling to hiking to horse riding; we cover all areas. While customers are in buying their cycling essentials for the event like energy gels, co2 canisters and tool kits they may be able to try out a new sport they have never thought about previously. As our moto goes, ‘Decathlon makes sport accessible for the many.’

If you’re stocking up on your gels, co2 cannisters or multi-tools, Decathlon is the place to go.

 

Have you taken part in the event yourself? If so, what was your favourite part?

Yes I took part in the event last year for the first time. I did the 35mile route and it was outstanding. My favourite part of it was the coast road going towards Bushmills as the views were just excellent (especially once the rain stopped!)

 

One of our photographer’s snapped Lee during his route!

 

Finally, Decathlon Belfast are also providing mechanical support at next year’s event. What does this involve for yourselves?

This will involve myself and the team helping fix punctures, provide gear tune ups and bolt checks along with any other quick fixes we can do there and then to help competitors. We will be on the road in 3 different vehicles along with our support at the event HQ, so nobody has to worry if you get stuck half way round!

 

You’ll see plenty of Decathlon vans on the day as they respond to any problems riders may have on the course.

 

Thanks for speaking to us Lee! People can find the Decathlon Belfast store on Facebook.

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Outdoor Recreation Northern Ireland Cycle NI Decathlon

This event is an initiative of Outdoor Recreation NI, a not for profit organisation